
The real cost of EV charging complexity
For companies that tackle public EV charging alone, every charging session can create new challenges. With hundreds of charge point operator relationships to manage, complex pricing structures to navigate, and a constant stream of invoices to reconcile, it’s work that doesn’t easily scale for a single company and a limited number of drivers.
As a result, your team might end up juggling charging infrastructure instead of focusing on your core offering.
Think of EV charging as building a house. You wouldn’t wire the electricity or install the plumbing yourself – you’d trust the experts. That’s what managed roaming does for EV charging. While you focus on your customer experience, we handle:
- Network management across one of Europe’s largest charging networks
- Simplified pricing and single monthly invoice instead of hundreds of operator bills
- Quality-checked location data
- CDR reconciliation and CPO dispute management

The strongest charging network in Europe
We work with hundreds of local and international operators to bring more than 900,000 charge points into a single app. This means 80%+ total coverage in Europe.
In addition to quantity, we pay attention to quality. We aggregate and cross-reference location data against 3rd party databases for accuracy. Our goal is to have the data on our charging map match the real world as closely as possible. We filter out decommissioned “ghost chargers” that still linger in some databases and make sure the pin on the map is where it should be, not three blocks away. As a result, the driver doesn’t have to make decisions based on incorrect data, leading to a poor charging experience.
We also nurture and grow collaborative relationships with charge point operators. They want to see their infrastructure used as much as possible, and with hundreds of thousands of drivers from our sister companies AllStar and TravelCard, we can send traffic their way. Being a relevant player in the charging industry has allowed us to:
- Access otherwise hard-to-get charging networks
- Get better pricing with long-standing partners
- Secure repeated CPO discount campaigns
Working together like this has benefitted drivers, operators, and mobility providers alike.
Technology meets managed service
When working with us, you get access to the Plugsurfing Power Platform. This allows you to adjust the driver experience as much or as little as you want. If you want to take an active role as a mobility service provider, our platform allows you to do that. But if you’d rather keep the fiddly stuff at arm’s length, you can leave the details to us.
There are two ways to give your drivers access to our network: a dedicated, branded charging app, or building EV charging capabilities to your existing touchpoints through our Drive API developer toolkit.

A white-label app allows quick market entry
When you want a simple but powerful turnkey solution that has your look and feel, a branded version of Plugsurfing’s flagship charging app is the way to go:
- Customize it with your brand visuals
- Choose extra features to delight your drivers
- Onboard new customers with welcome packs and marketing
- Incentivize loyalty with subscriptions and vouchers
Drive API buffs up your existing user touchpoints
If you’d like to leverage what you already have or build your new app from scratch, Drive API is your choice. Modular and thoroughly tested, our developer toolkit allows you to add EV charging into your existing app and in-car navigation. There’s no need to build something new and separate just for charging; it becomes one more feature of your broader offering.
- Own the customer relationship and build on what you already have
- Enjoy continuous product improvements and the latest features
- Be the Merchant of Record
- No compromises, make it 100% yours

We support you every step of the way
From getting you started to helping you grow and optimize, our team is here for you. We help you choose the products that make the most sense to your brand, support you every step during the integration, and keep in touch to make sure you meet your goals.
Make reliable EV charging part of your brand.
GET IN TOUCH WITH OUR SALES TEAM TODAY